Businesses are expected to be inclusive and accessible to everyone in today’s world. This includes people who are deaf or hard of hearing.

The primary language of the American Deaf community is American Sign Language (ASL), and many deaf or hard of hearing people depend on ASL interpreters to have meaningful conversations.

Hiring ASL interpreters for your business can be very advantageous for both the business and the Deaf community.

Creating an Inclusive Environment

Having an inclusive workplace is one of the main advantages of hiring ASL interpreters for your business.

By offering ASL interpretation, you are communicating to the Deaf community how much you value their patronage and how dedicated you are to make your establishment accessible to them.

This can help to develop a devoted customer base among the Deaf community and attract customers who value businesses that place inclusivity and accessibility first.

Improving Communication

Communication between Deaf customers and your employees can be enhanced by using ASL interpreters, which is an additional advantage.

Ineffective communication can cause frustration and misunderstandings because it is an essential aspect of providing excellent customer service. 

By offering ASL interpretation, you can make sure that all of your customers can communicate clearly with your employees, which can improve the overall customer experience.

Legal Compliance

The use of ASL interpreters may be mandated by law in some situations.

Businesses are required by the Americans with Disabilities Act (ADA) to make reasonable accommodations for people with disabilities, including those who are deaf or hard of hearing.

Legal action against your company may result from your failure to make reasonable accommodations.

You can guarantee ADA compliance and stay clear of any potential legal issues by employing ASL interpreters.

Expanding Your Customer Base

Expanding your customer base is another advantage of working with ASL interpreters.

Offering ASL interpretation allows you to tap into the sizable and expanding market of the Deaf community and draw in new clients.

Businesses that rely on foot traffic, like restaurants, retail stores, and entertainment venues, can benefit greatly from this.

Building Trust and Loyalty

Hiring ASL interpreters demonstrates your dedication to inclusivity and accessibility.

This can encourage the Deaf community to trust and support businesses that prioritize these values, as well as other customers.

You can draw devoted clients who will patronize your establishment repeatedly if you establish a reputation as an open and accessible company.

Creating a Positive Image

Consumers in today’s world are more likely to support companies that share their values because they are becoming more socially conscious.

Employing ASL interpreters will help your company project a positive image as one that values inclusivity and accessibility. This may result in favorable media attention, word-of-mouth recommendations, and improved brand recognition and adherence.

How to Hire ASL Interpreters

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There are several steps you can take to streamline the process if you’re interested in hiring ASL interpreters for your business:

Research local interpreting agencies

There are many agencies that specialize in providing ASL interpretation services. Researching these agencies can help you find one that is reputable and experienced.

Interview potential interpreters

Once you’ve chosen an agency, you can ask to speak with potential interpreters in person to make sure they’re a good fit for your company.

Determine your needs

It’s important to ascertain your requirements before hiring an interpreter, including the number of interpreters you’ll require, the hours they’ll work, and the kinds of events or services that will require interpretation.

Negotiate fees

The cost of interpreting can vary depending on the location and the agency. Before hiring an interpreter, it’s crucial to haggle over fees and make sure you understand all associated costs.

Schedule interpretation services

You can schedule interpretation services as necessary once you’ve hired an interpreter.

To guarantee that an interpreter is available when you need them, it’s important to give as much notice as you can.


Employing ASL interpreters can help your company in a number of ways, including fostering a more open workplace, enhancing communication, adhering to legal requirements, increasing the size of your clientele, cultivating customer loyalty and trust, and enhancing its public image.

There are many resources available to help you find qualified and reputable ASL interpreters if you’re interested in hiring them for your company.

By providing ASL interpretation, you can make sure that all customers, including those who are deaf or hard of hearing, can communicate clearly and have a good experience with your business.

For those who are looking for additional support, Unspoken Language Services offers interpreting services to help bridge the communication gap between the deaf and hearing communities.

Thumbnail Photo Credit to: Photo by Christina Morillo